Ukraine after 20 Years of Independence: Models of Development, Narratives of National Identity, and Crisis of Legitimacy of Power
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On March 12, 2010 FES regional office to Ukraine in cooperation with Women Consortium of Ukraine and Lutsk NGO “Gender Center” conducted World Café event devoted to the problems of determination of the criteria of sexism in advertising sector of Ukraine and self-regulation actions to be taken to tackle this problem. If an advertisement is of abusive character and contains strong propaganda of the gender stereotypes then this advertisement can be called sexistic - this was one of the main conclusions on the criteria all participants agreed on. 
It was important that not only representatives of NGO sector but also professionals from advertising sector participated in the discussions during the event. Participants also discussed a number of methods from the side of civil society and the state on what actions should be taken to tackle or at least decrease problem of sexism in the advertisements.
As a basis for futher discussions we are pleased to present you presentation “Fighting sexism in advertisements: the case of Germany”. This document was developed by intern of FES regional office to Ukraine and Belarus — Mrs. Juliane Schulte.