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Regional Office of Friedrich Ebert Foundation, All-Ukrainian civic organization «Women Consortium» in cooperation with Coalition of youth civic organization of Cherkasy region «Young Cherkasy» conducted on October 9, 2009 discussion round table «Women and men stereotypes in advertising industry». Among the participants of the event there were public activists, journalists, local civil servants and representatives of advertising industry. The main topic for discussion was problem of gender equality and usage of gender stereotypes in abusing manner in advertising.